Rivas, P.; Zhao, L. Marketing with ChatGPT: Navigating the Ethical Terrain of GPT-Based Chatbot Technology. AI 2023, 4, 375-384. https://doi.org/10.3390/ai4020019
In the dynamic marketing world, the advent of AI-powered chatbot platforms like ChatGPT is a game-changer. This technology, leveraging natural language processing and machine learning, transforms how we interact with AI, offering significant advantages over previous tools. The open-access paper delves into the potential of ChatGPT to revolutionize marketing, provided ethical considerations are taken into account.
The paper argues that ChatGPT can accelerate content creation, enhance market research efficiency, and improve customer service automation. However, it also brings to light the ethical implications and potential risks for marketers, consumers, and other stakeholders. The ethical use of ChatGPT in marketing hinges on transparency, bias mitigation, privacy protection, and continuous monitoring to avoid potential harm while capitalizing on its benefits.
For marketing professionals, this paper is a crucial read to understand how to responsibly integrate ChatGPT into their strategies and ensure that its deployment enhances customer value without compromising ethical standards. Read the paper for free here.
